First Draft of NEA - July 10th
- Mastering Media
- Jun 9
- 2 min read
Think of this project as a professional launch for a brand-new artist or band signed to a UK record label, like XL Recordings. You are not just making a video; you are creating a complete brand identity to attract a "twenty-something" audience (ages 20–29) who have money to spend on music and gigs.
Task 1: The Music Video (The Big Show) This is your main event and your top priority for the July 10th deadline. Your video must be between 3:00 and 3:30 minutes long. You must choose a song that has no official music video and film your artist lip-synching to it. Don't just film a performance—you need a narrative (a story). The brief specifically asks for a story involving conflict or mystery. You also need to film in at least two different locations, such as a gritty rehearsal space and a street-level story setting.
Task 2: The Online Presence Fans need to find your artist online, so you must build a functioning website with a Homepage and either a Biography or a Tour Diary. Across these pages, you need five original photos of your artist and about 200 words of catchy text. Additionally, you must create a 30–45 second Instagram Reel showing the artist in a recording studio talking about their new track.
The "Gold Rules"
Convergence: Everything must look like it belongs together. Use the same "punk" fonts, colors, and "vibe" for the video, the website, and the photos.
Originality: You must film and write everything yourself. No AI is allowed, and you cannot use photos of real-life celebrities.
Your first edit of the music video must be finished by Friday, 10th July. Stop overthinking and start creating!
Comments