Pop Music Promotion 2027
- Mastering Media
- Apr 13
- 2 min read
For your A Level Media Studies NEA, Brief 4: Music Marketing requires you to create a cross-media production for a new artist or band in a popular genre, sub-genre, or hybrid of your choice. You must act as if your artist is signed to a UK record label, such as XL Recordings or Infectious Music. Your production must target a "twenty-something" audience (adults aged 20–29) who are often starting careers and have disposable income.
The Two Required Tasks
Task 1: The Music Video (Audio-Visual)
You are required to create an original music video to promote your new artist.
Length: 3 minutes to 3 minutes 30 seconds.
The Song: You can use an existing song, but it must not have an official music video already. Live performances or amateur fan videos do not count as "official".
What it must include:
At least two different filming locations (e.g., a studio or a live performance setting alongside narrative locations).
A wide range of camera shots, angles, and movements.
Performance footage of your artist/band lip-synching.
A narrative element (like a conflict or mystery) that interprets the lyrics.
Graphics showing the artist’s name and the song title.
Representation: You must use media language to represent at least one social group.
Task 2: Online Production
Functioning Website: Create a homepage and one additional page (either a Biography or a Tour Diary).
You must provide at least five original images and approximately 200 words of text.
The site must have a working link between pages and a menu bar with social media links.
Instagram Reel: Create a 30–45 second video or audio sequence showing the artist/band in the recording studio discussing a new song.
Essential Rules to Remember
Originality is King: All images, footage, and text must be created by you. You cannot use existing band logos or photos of real celebrities.
No AI: Using artificial intelligence to generate any part of your production is strictly prohibited.
Statement of Aims: You must submit a 500-word statement explaining how you intended to use media language, representation, and industry conventions to target your audience.
Convergence: Your products should feel like a "complete package," meaning they should use similar fonts, colors, and styles to look like they belong to the same artist.
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