Magazine: GQ and Vogue

Both GQ and Vogue are flagship publications of Condé Nast, targeting ABC1 audiences with high disposable income,,,. While GQ caters to fashion-conscious men aged 20–44, Vogue is established as the "undisputed Fashion Bible" for women,,.

GQ (August 2019) reflects a modern blend of lifestyle, fashion, and serious journalism.

The cover featuring footballer Raheem Sterling utilises a gold masthead and a limited colour palette to connote luxury and exclusivity. Sterling is framed as a "Guardian Angel", a Proppian Hero fighting racism within football, which elevates the magazine’s content from mere entertainment to social commentary,. The imagery also explores changing masculinities, specifically the "spornosexual" trend—men who are extremely body-focused—by highlighting Sterling’s athletic physique. This is juxtaposed with consumerist "how-to" guides, reinforcing the idea that modern men must "have it all": health, wealth, and style.

Similarly, British Vogue (July 2021) has shifted towards cultural diversity and empowerment under editor Edward Enninful,. The historic under-representation of people of colour on glossy covers is challenged by featuring activist Malala Yousafzai,. The cover uses a medium close-up and a sophisticated red palette to symbolise power, joy, and celebration,. By depicting Malala in a headscarf (dupatta), the magazine reclaims a symbol often associated with oppression, presenting it instead as a sign of agency and "mythic status".

Both magazines rely on high production values and "star appeal" to maintain their authority,,. While they remain platforms for high-end consumerism, they have evolved to lead the "cultural zeitgeist" by featuring role models who challenge traditional gender and racial stereotypes,,. Overall, they represent a move towards a more inclusive, yet still aspirational, media landscape