top of page



Black Panther - Deep Dive
Point Black Panther serves as a landmark case study in how a massive media conglomerate uses vertical integration to dominate the global film market. Evidence The film was produced by Marvel Studios, a subsidiary of the Walt Disney Company, which also acted as the film’s distributor. Theory While Curran and Seaton argue that ownership by a small number of companies limits creativity, this model allowed Marvel to maintain "minimal creative influence" from Disney while leveragi
5 min read


No Time To Die - Deep Dive
How does the James Bond franchise utilize media language and representations to reflect shifting social and cultural contexts. Point the James Bond franchise establishes its central protagonist as an archetypal "hero" through specific visual codes on its promotional material. Evidence for this is found on the No Time to Die poster, which features a dominant mid-shot of Bond smartly dressed alongside action shots of him on a motorcycle and in an Aston Martin,. Theory sugge
3 min read
bottom of page
