Discuss the influence of social and cultural contexts on the representations on the Zoella website. 15/15 Response POINT: Media production has undergone a fundamental shift toward democratization because the "domestication of technology" has placed high-quality creative tools into the hands of ordinary citizens. EVIDENCE: Zoe Sugg exemplifies this by beginning her career as an independent creator using a one-camera setup and handheld phone shots in her bedroom to signi