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Internet and YouTube

History of the Internet

The history of the internet dates back to the late 1960s, with the development of a research project called ARPANET (Advanced Research Projects Agency Network). Funded by the U.S. Department of Defense, ARPANET aimed to connect computers across the country for military purposes. The project saw its first successful message sent in 1969 between two computers at UCLA and Stanford. This network, though limited in scope, is considered the precursor to the modern internet.

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In the 1970s, the protocol that would eventually form the backbone of the internet, called TCP/IP (Transmission Control Protocol/Internet Protocol), was developed by Vinton Cerf and Bob Kahn. By 1983, ARPANET transitioned to using TCP/IP, allowing diverse networks to interconnect and form a network of networks, the internet as we know it today.

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The 1990s saw the rise of the World Wide Web (WWW), a system that made the internet user-friendly and accessible to the general public. In 1991, Tim Berners-Lee, a British computer scientist, introduced the concept of the web, which allowed people to browse and access information through a graphical interface. The first website was launched in 1991, and the internet quickly grew in popularity.

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During the 2000s, broadband internet connections became more common, allowing for faster speeds and more robust applications. This period also saw the rise of major tech companies like Google, Facebook, and Amazon, which shaped the way we interact with the internet today.The internet has continued to evolve, becoming an integral part of daily life and the global economy. Today, it supports billions of devices and is a critical platform for communication, entertainment, business, and education.

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Questions to Check Learning:

  1. What was the name of the first network that led to the development of the internet?

  2. Who developed the TCP/IP protocol?

  3. What year did ARPANET adopt the TCP/IP protocol?

  4. Who invented the World Wide Web, and in what year was it introduced?

  5. What was the first website on the World Wide Web?

  6. How did broadband internet change the way people use the internet?

  7. Which companies rose to prominence in the 2000s due to the internet?

  8. How has the internet influenced the global economy?

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History of YouTube 

YouTube was founded in February 2005 by three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim. The platform started as a video-sharing website, allowing users to upload, view, and share videos. In November 2006, Google acquired YouTube for $1.65 billion, signaling its potential as a key player in the digital world.

Initially, YouTube was not focused on monetization. However, in 2007, YouTube introduced its Partner Program, allowing content creators to earn money through advertisements. This was a pivotal moment, as it turned YouTube into a platform where creators could make a living by producing content. The monetization strategy was based on displaying ads before, during, or after videos, with creators receiving a share of the ad revenue.

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In the 2010s, YouTube's monetization model expanded further with the introduction of YouTube Premium, a subscription service offering ad-free viewing, background play, and access to exclusive content. This service provided another revenue stream for both YouTube and creators.

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Product placement also became a significant element in YouTube content as creators began to collaborate with brands to feature their products in videos. Influencers would integrate products into their content, often in a natural, unobtrusive way, in exchange for compensation. This method of marketing gained popularity as audiences began to trust recommendations from influencers more than traditional ads.

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Today, YouTube is a massive platform with billions of users, and monetization through ads, memberships, and sponsorships continues to evolve. Creators now have diverse ways to earn income, with some even branching into merchandise sales and crowdfunding.

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Questions to Check Learning:

  1. Who were the founders of YouTube?

  2. When did Google acquire YouTube, and for how much?

  3. What was the purpose of YouTube’s Partner Program introduced in 2007?

  4. How did YouTube Premium contribute to monetization?

  5. How did product placement become a significant revenue stream on YouTube?

  6. What is the difference between traditional ads and product placement on YouTube?

  7. How have YouTube creators diversified their income sources in recent years?

  8. How has YouTube’s monetization strategy evolved over time?

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